Most ad men and ad ladies will tell you that the most frustrating part about their job is managing their clients.
I can’t explain it, but perfectly reasonable people somehow transform into tyrants once they become clients. When one becomes the client of an ad agency, it’s like they somehow forget what it’s like to be on a properly functioning team. And this makes them miss this very plain truth: being bad at teamwork means that you’ll end up frustrating your ad agency, which is not the best way to get someone to do their best work for you.
So how do you establish a great working relationship with your agency?